There’s no denying that marketing is an essential component
to commerce.  Regardless if you’re a
Fortune 500 Company or small business, the way these entities promote goods and
services is vital to attracting customers.

With the popularity of social media, small businesses have
used this device to boost its marketing efforts.  Since most consumers tend to gravitate more
towards images instead of excess verbiage, small business owners are faced with
the dilemma of finding creative ways to promote their brands online.  One social media giant has taken notice of this
and decided to accommodate small businesses in their advertising efforts.  

Facebook has created a new tool for users called auto-play video.  The feature allows muted videos
to play automatically on the networks page. 
Facebook enthusiasts see the videos, and are compelled to click the audio
tab to gain a complete viewing experience. Once the video is viewed several
times, it’s disseminated across the social network gaining likes and shares.

This feature can benefit small business owners looking to
expand their online reach beyond the use of conventional photos and posts. By
creating videos with the Facebook auto-play tool, small businesses are not only
capable of connecting with existing customers, but reaching and engaging with larger
audiences.

Small business owners are always seeking cost-effective ways
to market their business. Yet, they’re cognizant of how expensive it can be.  With all of the cost associated with operating
a business, these proprietors are aware of the numerous options available to acquire working capital for their advertising needs.