The 2014 Ryder Cup kicks off tomorrow in Scotland with an
influx of visitors expected to touchdown in the area this weekend.  Scottish tourism executives estimate that 45,000 people per day will show up to the Gleneagles Hotel (the tournament venue) to
watch the three-day extravaganza. This prestigious golf tournament will
generate substantial revenue for the local economy, specifically the hotel industry.     

Hotel managers are anticipating a hectic weekend and are
planning accordingly to ensure there are enough rooms to accommodate guests,
reservations are booked, hotel amenities are immaculate, and the hotel is fully
staffed.  

This large contingent of visitors can present challenges for hotel management when there is a scarcity of rooms.  Since lodging in and around the Gleneagles Hotel area
fills up quickly, visitors end up staying in neighboring town hotels over 45
miles away from the tournament.  This may
seem like an inconvenience for people that want to be adjacent to the event; however,
since the Ryder Cup is such a big deal for hard core golf fans, they are willing
to pay any amount to find lodging no matter the distance in order to see their
favorite players and teams compete, which is a huge financial benefit for local hotels.