Silver Rock Funding was proud to be have been offered a chance to be featured in a great free e-book on how the small business

funding process works for merchant cash advance, asset-backed loans and more. The ebook goes into detail on bad credit loan options and more. Silver Rock Funding’s head funding manager John Murphy was featured in the book and it certainly provides great insight into how the process works. The e-book features a complete walk-through of the funding process for a merchant and explains what each step of the process looks like for a business.

Here’s one of our favorite excerpts from the e-book:

John Murphy, the head funding manager for Silver Rock Funding points to one factor in making sure the merchant gets what they want. “Persistence.” Murphy explained the concept, “We are working to get merchants from hundreds of different industries the cash they need and each lender has different requirements. So it is imperative for us to be working non-stop to get each lender and the individual merchant the materials they each need to make it happen. We understand that sometimes the cash has to be in the account yesterday—so we work diligently to make that happen.”

One of the key points from the e-book to Silver Rock Funding is that business owners are clearly still looking for answers and banks aren’t funding. Just yesterday there was a pretty strong indictment of the banking system and the growth of alternative lending like Silver Rock Funding in Mainstreet.