Capitalizing on Holidays to Grow Your Small Business

While the Fourth of July might not be the “biggest” holiday of the year, it got us thinking about how holidays – from Valentine’s Day to Christmas – are amazing marketing/PR opportunities for small businesses. Here are just a couple of marketing/PR tactics you should keep in mind when the next holiday rolls around… The
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How Small Business Saturday Can Reinforce Your Relevance to the Community

The Small Business Saturday Consumer Insights Survey found that 55% of American consumers stated that they are aware of the holiday. The holidays are coming up and shoppers and small businesses alike are planning ahead for what may be one of the busiest retail seasons in recent memory. Conversely, Small Business owners are looking to increase their visibility with consumers prior
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