How Small Business Saturday Can Reinforce Your Relevance to the Community

The Small Business Saturday Consumer Insights Survey found that 55% of American consumers stated that they are aware of the holiday.

The holidays are coming up and shoppers and small businesses
alike are planning ahead for what may be one of the busiest retail seasons in
recent memory. Conversely, Small Business owners are looking to increase their visibility with consumers prior to the holidays by participating in a community initiative called Small Business Saturday. Small Business SaturdayEstablished in 2010, the day takes place on the Saturday after
Thanksgiving and is designed to encourage consumers to support local small
businesses nationwide.
Small Businesses are an important driving force of the U.S. economy. Currently, there are 28 million American small businesses, which account for 54% of all U.S. sales. November 26, 2016 marks the seventh Small Business Saturday. According to a recent survey, 23% of Americans shopped at a locally owned business on Small Business Saturday 2015.
The small business industry views Small Business Saturday as a
opportunity to build consumer awareness about their services, while
reinforcing its importance as a pillar in the community. A study conducted
by The National Retail Federation suggests retail sales for the months of November
and December realistically could reach record highs in revenue alone this
holiday season, and proprietors understand how conducive it is to elevate their
marketing and promotional efforts to generate business to get an early jump on
consumer traffic, possibly facilitating repeat business for the holiday seasons
and beyond.
There’s no denying that the upcoming months for small
business communities are a favorite time of the year based on the abundant
consumer foot traffic likely to fill the area, coinciding with potential
spending.  As Small Business owners ratchet
up their collective efforts to prepare for the holidays, the potential for
operational expenses to accumulate is pragmatic.  If this occurs, knowing there are financial options out there for extra capital is meaningful, and Silver Rock Funding can be the
source for your needs.  Silver Rock Funding has a network of lenders available that can get you a merchant cash advance of up to $500,000 within 72 hours to give you the necessary means to
help grow your business.

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