International Women’s Day received plenty of recognition this year. In celebration, we acknowledge a Business ROCKstar in the jewelry industry. Dr. Traci Lynn Yearwood of Tracy Lynn Jewelry has revolutionized entrepreneurship and jewelry sales. She has made her mark as a successful motivational speaker, author, and entrepreneur. Most notably, through the jewelry company she founded in 1989. Traci Lynn
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It is important to have a solid presence on the internet. Whether you are selling online or advertising, it is important to tap into a huge segment of the market that comes from the world wide web. Web marketing and customer engagement are paramount for business owners. Many small scale entrepreneurs do not have the capital to invest in their
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Marketing is vital to the growth of a small business, but when many people think marketing they see nothing but dollar signs. While marketing can costs a pretty penny, it doesn’t have to. In this post, we’ll share some useful tips (from Business2Community) on how to get the most out of your marketing budget…big or
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We’ve shared social media tips for small business owners in the past, but we haven’t touched on Instagram. Instagram is a millennial favorite and can be intimidating to those just easing into the world of social media. So, we’re here to share some “sage” advice on how small business owners can navigate Instagram to the
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Owning a business is one thing, owning a recognizable brand is another. And, I think it’s safe to say most small business owners want to build their company into a recognizable brand. Here’s how: 1. Understand building a brand takes time. As they say, Rome wasn’t built in a day. “Building a brand is a multipart
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While the Fourth of July might not be the “biggest” holiday of the year, it got us thinking about how holidays – from Valentine’s Day to Christmas – are amazing marketing/PR opportunities for small businesses. Here are just a couple of marketing/PR tactics you should keep in mind when the next holiday rolls around… The
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In the digital marketing age, small businesses are challenged with finding ways to engage with a younger customer base.  But one growing technological trend some small companies are espousing to reach these younger demographics is gamification, the application of game elements applied to non-game contexts.    While this phenomenon is fairly new, gamification has the
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There’s no denying that marketing is an essential component to commerce.  Regardless if you’re a Fortune 500 Company or small business, the way these entities promote goods and services is vital to attracting customers. With the popularity of social media, small businesses have used this device to boost its marketing efforts.  Since most consumers tend
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