A recent survey took the pulse of small business proprietors to get their feedback on the existing state of affairs within the small business industry. More than half of the proprietors say they’re encouraged by the industry’s growth, despite some misgivings about its long-term sustainability, which they believe may impact overall company expansion. Moreover, the
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In the digital marketing age, small businesses are challenged with finding ways to engage with a younger customer base. But one growing technological trend some small companies are espousing to reach these younger demographics is gamification, the application of game elements applied to non-game contexts. While this phenomenon is fairly new, gamification has the
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The Small Business Saturday Consumer Insights Survey found that 55% of American consumers stated that they are aware of the holiday. The holidays are coming up and shoppers and small businesses alike are planning ahead for what may be one of the busiest retail seasons in recent memory. Conversely, Small Business owners are looking to increase their visibility with consumers prior
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The winter months are approaching and it’s safe to assume those of us not fans of the bitter cold and snow will seek refuge indoors somewhere. Small business owners are mindful of this fact, and have an objective in mind to capitalize on customers experiencing cabin fever eager to leave the house. Small business industries
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Devising creative ways to remain relevant in the business world can pose a variety of challenges for small businesses. With the business marketplace extremely competitive, small business proprietors tend to look for whatever competitive advantage or endeavor possible to achieve financial prosperity. One North Carolina small business owner was confronted with a similar conundrum, and
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The Ebola virus has captured the attention of the world since news broke of several reported cases of people exposed to the malignant virus. Some pundits speculate about the virus’ potency, while others wonder if this could curtail traveling, a development that could present economic challenges for the small business hospitality industry. Social events of
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The week is rapidly concluding, and some people are viewing the upcoming Columbus Day holiday weekend as an opportunity to decompress and hang out with loved ones. The weather is projected to be picturesque, and outdoor activities may be the likely choice for entertainment. A large volume of people gallivanting through town means there is
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The 2014 National Hockey League (NHL) season kicks off tonight as hockey fans nationwide are planning their evening activities to cheer on their favorite team. Events like this are ideal for the sports bar and restaurant industry looking to boost its mid-week revenue by hosting promotional events that encompass affordable food and drink specials to
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Not too many things in life are guaranteed, unless it’s a monthly bill. Every month millions of us sit at the table to open that dreaded stack of bills with a sound financial plan to pay it in full, while still having a surplus of funds for other uses. For the small business community, these
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Getting into the spirit of a Monday can be daunting considering what the day normally entails. But today is a reason to celebrate because it’s National Noodle Day. The noodle has been a staple in the food world for centuries, and offers a variety of meal choices as an appetizer or entrée. The small business
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