Chris Crider comes from a lineage of coal miners, but his chance to carry on the family tradition was curtailed when he lost his job due to the economic downturn and declining coal market. Crider could have easily left his hometown of Prestonsburg, Kentucky, for greener pastures, but decided to stay and pursue another
Read More
As the fall sports season rages on, fans of their favorite teams are patronizing sporting goods shops nationwide to purchase the latest apparel to show their team spirit. One small business owner in Brush, Colorado, is planning to capitalize on her community’s fandom by expanding her product lines with the sale of apparel from one
Read More
Finding ways to engage with customers is one of the core principles most small businesses believe is vital to company growth and success. And with the advent of online review sites, small business owners now have a conduit to better engage with customers beyond in-store personal interfacing. One small business owner in Santa Clarita, California
Read More
The food truck became a staple in American culture during the economic downturn bringing affordability and convenience to locales nationwide. One Florida-based food truck (900 Degreez) is taking the mobile cuisine paradigm to the next level, carving a niche in the marketplace with the creation of wood-fired artisan pizzas using a brick oven installed in
Read More
In the digital marketing age, small businesses are challenged with finding ways to engage with a younger customer base. But one growing technological trend some small companies are espousing to reach these younger demographics is gamification, the application of game elements applied to non-game contexts. While this phenomenon is fairly new, gamification has the
Read More
The winter months are approaching and it’s safe to assume those of us not fans of the bitter cold and snow will seek refuge indoors somewhere. Small business owners are mindful of this fact, and have an objective in mind to capitalize on customers experiencing cabin fever eager to leave the house. Small business industries
Read More
Devising creative ways to remain relevant in the business world can pose a variety of challenges for small businesses. With the business marketplace extremely competitive, small business proprietors tend to look for whatever competitive advantage or endeavor possible to achieve financial prosperity. One North Carolina small business owner was confronted with a similar conundrum, and
Read More
The week is rapidly concluding, and some people are viewing the upcoming Columbus Day holiday weekend as an opportunity to decompress and hang out with loved ones. The weather is projected to be picturesque, and outdoor activities may be the likely choice for entertainment. A large volume of people gallivanting through town means there is
Read More
Most of us wish the weekend didn’t end so abruptly because we dread Monday morning. Typically, coffee is the go-to vice for those searching for a pick-me-up to get through the day. Today, coffee lovers of the world can rejoice, and have a reason to indulge in a few extra cups of coffee in celebration
Read More
The life of a small business owner can be taxing. From balancing monthly budgets, to monitoring inventory, and tracking daily revenue, every decision made is critical to the company’s bottom line. Yet one of the bigger challenges for proprietors is determining how to budget the cost of paying fair wages to employees, while keeping
Read More