Matthew Perl

Sister-Owned Business Making a Name for Itself with Gluten-Free Baking Mixes

  Christine and Melissa Stoen are making a name for themselves with their gluten-free baking mixes.  The concept for Simply Stoen’s (headquartered in Owatonna, Minnesota) came to fruition when the sister-in-law proprietors decided to create a product that could cater to people looking for a healthier alternative to traditional baked goods containing gluten.  In a
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Massachusetts Small Business Owner Finds Niche in Burgeoning Cell Phone, Tablet Repair Industry

After spending several years working at an AT&T wireless store repairing mobile devices, Shayne Morse decided to take his unique skill set for electronic wireless refurbishment to the next level by starting his own business.  Morse opened Wireless EMT in 2011, and his business is flourishing. The business is based in Worcester, Massachusetts, and caters
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Food Salvage Store Opening in Pennsylvania to Provide Discounted Food Rates to Community

With the costs of food in supermarkets in the United States skyrocketing, many people search for inexpensive alternatives to purchase groceries.  Residents in Rural Valley, Pennsylvania, face a similar issue, but Denise Marte is attempting to combat expensive food costs with the opening of Marte Mart, a food salvage store that buys damaged food supplies
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Small Business Owner Applies Accounting and Promotions Background to Make Sporting Goods Business a Success

As the fall sports season rages on, fans of their favorite teams are patronizing sporting goods shops nationwide to purchase the latest apparel to show their team spirit.  One small business owner in Brush, Colorado, is planning to capitalize on her community’s fandom by expanding her product lines with the sale of apparel from one
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Small Business Owner’s Automotive Shop Thriving as a Result of Online Customer Engagement

Finding ways to engage with customers is one of the core principles most small businesses believe is vital to company growth and success.  And with the advent of online review sites, small business owners now have a conduit to better engage with customers beyond in-store personal interfacing.   One small business owner in Santa Clarita, California
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