As the fall sports season rages on, fans of their favorite teams are patronizing sporting goods shops nationwide to purchase the latest apparel to show their team spirit. One small business owner in Brush, Colorado, is planning to capitalize on her community’s fandom by expanding her product lines with the sale of apparel from one
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Finding ways to engage with customers is one of the core principles most small businesses believe is vital to company growth and success. And with the advent of online review sites, small business owners now have a conduit to better engage with customers beyond in-store personal interfacing. One small business owner in Santa Clarita, California
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The food truck became a staple in American culture during the economic downturn bringing affordability and convenience to locales nationwide. One Florida-based food truck (900 Degreez) is taking the mobile cuisine paradigm to the next level, carving a niche in the marketplace with the creation of wood-fired artisan pizzas using a brick oven installed in
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A recent survey took the pulse of small business proprietors to get their feedback on the existing state of affairs within the small business industry. More than half of the proprietors say they’re encouraged by the industry’s growth, despite some misgivings about its long-term sustainability, which they believe may impact overall company expansion. Moreover, the
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In the digital marketing age, small businesses are challenged with finding ways to engage with a younger customer base. But one growing technological trend some small companies are espousing to reach these younger demographics is gamification, the application of game elements applied to non-game contexts. While this phenomenon is fairly new, gamification has the
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The Small Business Saturday Consumer Insights Survey found that 55% of American consumers stated that they are aware of the holiday. The holidays are coming up and shoppers and small businesses alike are planning ahead for what may be one of the busiest retail seasons in recent memory. Conversely, Small Business owners are looking to increase their visibility with consumers prior
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The winter months are approaching and it’s safe to assume those of us not fans of the bitter cold and snow will seek refuge indoors somewhere. Small business owners are mindful of this fact, and have an objective in mind to capitalize on customers experiencing cabin fever eager to leave the house. Small business industries
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Devising creative ways to remain relevant in the business world can pose a variety of challenges for small businesses. With the business marketplace extremely competitive, small business proprietors tend to look for whatever competitive advantage or endeavor possible to achieve financial prosperity. One North Carolina small business owner was confronted with a similar conundrum, and
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The Ebola virus has captured the attention of the world since news broke of several reported cases of people exposed to the malignant virus. Some pundits speculate about the virus’ potency, while others wonder if this could curtail traveling, a development that could present economic challenges for the small business hospitality industry. Social events of
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The week is rapidly concluding, and some people are viewing the upcoming Columbus Day holiday weekend as an opportunity to decompress and hang out with loved ones. The weather is projected to be picturesque, and outdoor activities may be the likely choice for entertainment. A large volume of people gallivanting through town means there is
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